Local Express, a SaaS vertical platform that powers unified, omnichannel e-commerce for grocery and food retailers, today announced that Ryan Webb has joined the company as Vice President of Marketing, reporting to CEO Bagrat Safarian, effective immediately.
“Ryan understands how to turn a sophisticated platform into simple compelling stories that drive enterprise adoption,” said Safarian.
Why it matters:
- Webb brings more than 15 years of experience in growth and product marketing for SaaS companies, including leading teams through multiple IPOs and building scalable go to market engines in complex software categories.
- He will help Local Express sharpen its category narrative in grocery ecommerce and position its Native AI unified commerce platform for independent and regional food retailers.
- His focus is helping retailers understand and act on the value of owning their data and customer relationships while competing with marketplace driven models.
“Local Express is scaling quickly as more food and grocery retailers look for a true end-to-end, digital platform not just another online ordering tool,” said Safarian. “Ryan’s experience leading growth at SaaS companies and his ability to distill complex technology into clear value will help us reach the next stage of our journey and better serve retailers of all sizes.”
What he’ll do:
- Webb will lead brand and product marketing demand generation and go-to-market strategy to help Local Express adopt a more sophisticated B2B enterprise motion. His mandate includes translating Local Express’ Native AI capabilities into clear value propositions that resonate with grocery and specialty food retailers and partners.
- He will partner with the sales, product and customer success team to build a pipeline engine accelerate revenue and support expansion into new verticals and regions.
- By grounding campaigns in experimentation and data, Webb aims to show retailers how unified commerce improves profitability customer loyalty and operational efficiency compared to fragmented point solutions.
“I am excited to join Local Express and return to the retail tech and ecommerce space,” said Webb. “Local Express has built a unified AI-first platform that redefines the digital landscape for grocery retailers, so my focus will be on clearly articulating that value so more retailers can win in a modern tech forward market.”
“I am grateful to Bagrat Safarian and the Local Express team for the opportunity to help drive this rocket ship to its next stage of growth,” Webb added. “We are going to build a marketing engine that combines sharp positioning rigorous experimentation and customer storytelling to show what is possible when retailers embrace a unified platform.”
About Ryan Webb:
Webb is a seasoned leader with 15 years of experience guiding top companies through accelerated growth, bringing deep executive expertise in product marketing and experimentation across B2B and B2C SaaS. In his senior leadership roles, he has designed category narratives, launched new products and supported organizations from Series A through IPO and beyond.
Notable milestones include serving as the first marketing hire at MaintainX (acquired by Autodesk for over $3 billion) and scaling Lightspeed Commerce from Series B through dual IPOs on the NYSE and TSE. His specialties include building high-performing teams, positioning complex platforms and architecting full-stack growth engines that accelerate scale and drive revenue.
About Local Express
Founded in Glendale, California in 2018, Local Express is the leading Native-AI unified commerce platform purpose-built to accelerate omni-channel sales growth for grocery retailers. Designed for the unique needs of regional, independent and specialty food operators, Local Express empowers retailers to build, manage and scale seamless shopping experiences across e-commerce and in-store channels.
Our proprietary AI-powered catalog harmonization engine ensures data consistency, product accuracy, and personalized merchandising across every customer touchpoint, from online discovery to in-store purchase. Integrated with industry-leading POS, CRM and marketing automation, loyalty, coupon and retail media systems, Local Express unifies the tools grocers rely on into one intelligent platform that simplifies operations and drives growth.
Learn more at www.localexpress.io.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260616688583/en/
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